We help Indonesian companies explore and develop export opportunities by identifying markets, niche segments and commercial strategies where their products can find genuine potential.
Identifying international markets and niche segments where Indonesian products can address specific consumer or business needs.
Assessing market potential and developing the commercial strategy required to approach selected international markets.
Defining positioning, distribution priorities, pricing considerations and routes to market adapted to each targeted segment.
Identifying the media, communication channels, activations and relevant ambassadors that can increase awareness and credibility within a specific market or audience.
ALAYYA brings together Indonesian and European business perspectives with one primary objective: helping Indonesian companies identify and develop opportunities beyond their domestic market.
Our Indonesian perspective provides first-hand understanding of local products, their strengths and what can make them distinctive and competitive in international markets. Our European perspective brings an understanding of market expectations, distribution channels and the specific needs that can create opportunities for those products.
12+ years of experience in Sales & Customer Service in Indonesia, bringing strong local market understanding and first-hand insight into Indonesian consumers and business practices.
WHATSAPP ↗15+ years of experience in International Business Development, Sales & Brand Development, developing brands, commercial partnerships and market opportunities across Europe and international markets.
WHATSAPP ↗Identify products, markets and niche segments where genuine international potential may exist.
Evaluate market fit, consumer needs, competitive landscape, positioning and commercial potential.
Build a targeted go-to-market strategy, defining positioning, distribution priorities, pricing considerations and the most relevant routes to market.
Identify the right communication and media levers to build product visibility — from targeted media exposure and strategic activations to carefully selected ambassadors and opinion leaders who can resonate with the intended audience.